Our history

Looking forward and feet firmly planted on the ground

WHO WE ARE

Our company was born in Sermoneta, one of the most beautiful villages in Lazio, in 2003. In that same year, after much planning, we obtain the patent for the magic lid which will give life to a new way of cooking. Our products are all made in Italy and with the CE mark. Over the years more and more people have trusted us, bringing the Magic Cooker lid into their kitchens.

Magic Cooker

A growing company

In 2013 the square lid was born and in 2016 we reached 1 million lids sold and 5000 sellers throughout Italy.

In the meantime, other production plants have been inaugurated, starting a complete supply chain: from producer to consumer. Currently our company has an office of 5000 square meters and thousands of distributors active in the area.

See how it was born

your Magic Cooker®

An interesting visit inside the Magic Cooker factory located in Latina. In this short video, we show the various stages of production.

Contacts

Certification by Giorgio Calabresi

A magical kitchen

Prof. Giorgio Calabrese


You can use the Magic Cooker technology which allows you to fry at only 97ºC and you can reuse the oil over 5 times for healthy frying, as it is still light in colour, or you can use it for seasoning as it does not absorb flavours.


During frying, says prof. Calabrian, there will be no fried smell in the air, this is because it is an indication of the presence of acrolein, given that the oil reaches its smoke point only at 140ºC.


These statements have been verified through the results of the analyzes carried out by three different laboratories, on the frying method performed with the Magic Cooker compared to the traditional one.


We wanted to verify through specific cooking tests, whether with the use of the Magic Cooker lid it was possible to reduce and/or slow down the formation of carcinogenic substances.



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    In the tests that were carried out, olive oil was chosen because, being rich in monounsaturated acids (more resistant than polyunsaturated ones) and above all rich in antioxidant substances, it is the one most resistant to degradation due to heat and therefore would have provided the most exemplary compared to the measurement of the effects of the Magic Cooker system. In fact, seed oils, such as sunflower or corn, begin to degrade at lower temperatures than olive oil, but they are preferred in frying because they have a very neutral flavor on the food, unlike olive oil which however, it is very distinctive.

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